1.Your Privacy Rights
                                                                                                                                                                                                                                              
At Musician's Friend we are committed to protecting the privacy of our customers and users of our website located at http://www.guitarsofchina.com/ (the "Site"). This privacy policy ("Privacy Policy") gives you details of our privacy practices, including: (a) what types of information we collect about you; (b) how the information will be used; (c) to whom we disclose the information; and (d) how we safeguard the information. We may modify this Privacy Policy from time to time and will provide notice of any major changes by posting notice on the Site.
Your Consent
By providing personal information and/or non-personal information to us through the Site, our stores or through our customer service department in connection with our Site, you are agreeing to let Guitarsofchina collect and use your information as described in the Privacy Policy.
What Information Do We Collect and Why?
Registration and Payment Information:
We may ask you to provide us with personal information on a voluntary basis in certain areas of the Site, and you will be required to provide personal information when you make purchases on the Site. The kinds of personal information that we may request may include your name, address, email address, telephone number, fax number, credit card information ("Personal Information") and information about your interests in and use of various products, programs, and services. All such information will be treated in accordance with the terms of this Privacy Policy.
IP Addresses and "Cookie" Information:
As is the case with many sites, the Site logs your IP address and uses standard technology called "cookies," which are small data files that are downloaded onto your computer when you visit the Site. Cookies automatically identify your browser to the guitarsofchina.com server whenever you interact with the Site. We use cookies and the information they provide to improve our services and the quality of your experience with the Site. If you prefer not to allow us to collect "cookie" information, you can disable the cookies by turning them off in your browser, although some areas of the Site may not function properly if you do. We do not link IP addresses to your name, email address or other Personal Information. This means that your session will be tracked, but you will not be personally identified. However, certain kinds of cookies allow us to store certain information of yours so you can save time in filling out forms on the Site. We only send this type of cookie to your browser when you have provided your consent for us to save your profile information.
Web Beacons and Clear GIFs:
The Site may also use pieces of code called "web beacons" or "clear gifs" to obtain certain types of information when your Web browser accesses the Site or when you are provided the opportunity to complete surveys, participate in a sweepstakes or other incentives, or open or respond to any newsletter or other email you may have received from the Site. These web beacons or clear GIFs may also be used to deliver cookies that conform to our cookie policy.
Use of Information From Third Parties:
Guitars of china may use consumer information obtained from third party providers for a variety of purposes, including improving the accuracy of our customer database, to increase our understanding of our customer database, to increase our understanding of our customers, to identify potential new customers and to better tailor our advertising to our customers.
Third-Party Optimization Providers and Cookie Opt-Out:
We currently contract with several online partners to help manage and optimize our Internet business and communications. We use the services of a marketing company to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes information provided by the customer (including information necessary to complete transactions), IP addresses, cookie information (and other information that tracks browsing and purchasing history). By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can "opt-out" of our ability to analyze such data by clicking here.
Third Party Advertising Partners:
We may share your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us with third-party advertising partners and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partners will make the data we provide it anonymous when utilized in advertising. To learn more about the use of this information or choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking here.
How Else Does Guitarsofchina Use Information That It Collects from the Site?
As well as using information about you for the specific purposes set out above, we may also use information about visitors to the Site to monitor consumer interest in our range of products and services, to troubleshoot problems that may arise on our Site, to protect against fraud or other criminal activity on our Site and other websites, to customize your user experience on the Site, to notify you of product or service offerings that we think may be of interest to you, to inform you about special promotions, and to assist us in tailoring our product lines, our services, and the content of the Site to our online visitors' needs by collecting information about their preferences through tracking patterns of page-viewing on the Site. To assist in this, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences. We may also share data we collect about you, your devices and other visitors to the Site in an anonymous or aggregated form with our business partners and others.
 Guitarsofchina may disclose information about individual users to third parties who provide services to Guitarsofchina and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy. These third parties provide a variety of services to Guitarsofchina, including, without limitation, fulfilling product orders, managing or hosting the Site, helping create new content and promotions for the Site, and sending or coordinating the sending of marketing communications to users who have consented to receive such materials. In situations where you have supplied your information in connection with a question or request for information about a product or service offered by one of our business partners, we may also send the information you have supplied to the business partners that offer such products or services.
From time to time, Guitarsofchina may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain personal information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others.Guitarsofchina may also share personally identifiable information with controlling entities, entities it controls, and those under common control. Finally, Guitarsofchina may transfer personal information to participating companies in the event of a corporate sale, merger, acquisition, dissolution or similar event.
Your Rights
You can correct factual errors in your Personal Information by sending us a request that credibly shows any error. If you wish to access, update or correct your Personal Information that we collect online, please contact us by mail at the address shown in the How to Contact section below. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.
Opt Out:
From time to time, Guitarsofchina may notify you by email of special promotions, changes to our Site, new product lines or products or service offerings that we think may be of special interest to you. If you decide you no longer want to receive emails notifying you of this information, click here to unsubscribe or follow the instructions in each promotional message.
Mailing List:
Guitarsofchina may occasionally share its mailing list or a part of its mailing list with other reputable organizations. If you do not want your name and address shared with other organizations, or do not wish to receive our mailings, please contact us .
 Please note that requested changes to the Mailing List may take up to eight (8) weeks to take effect, particularly if we are removing your name from our postal mailings. Email Opt Out requests will be processed within ten (10) days.
To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use these procedures to better safeguard your information.
Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals are permitted access to the information that you provide to us. We take physical, technical and administrative measures to safeguard against unauthorized disclosures of Personal Information, however; we cannot guarantee that these measures will prevent breaches of the integrity and security of our network and systems, or that Personal Information will never be accessed or acquired by unauthorized persons, notwithstanding the safeguards we have in place.
You hereby acknowledge that Guitarsofchina is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.
The Site provides links to various websites operated by third parties including, but not limited to, third party sites that display the Guitarsofchina trademarks. This Privacy Policy does not apply to third party websites that are accessible through the Musician's Friend site. When you click on one of these links, you will be transferred out of our website and connected to the website of the organization or company that maintains that website. Even if an affiliation exists between our Site and a third party website, we exercise no control over linked sites. Each of these linked sites maintains its own independent privacy and data collection policies and procedures. We encourage you to read the privacy policies of those other websites to learn how they collect, use, share and secure your information before providing any personal information.
Terms And Modifications to Privacy Policy
By using the Site, you agree to the terms of our Privacy Policy. If you do not agree with these terms, you should not use the Site. Guitarsofchina may modify this Privacy Policy at any time. If a material change is made to this Privacy Policy and/or the way we use our users' personal identifiable information, then we will post notice of that change on the first page of this Privacy Policy. You are responsible for reviewing this Privacy Policy periodically to ensure that you are aware of any changes to it. Your continued use of the Site constitutes your consent to any changes to this Privacy Policy.
Collection Of Children's Personal Information
Guitar Chords Shop is committed to protecting the privacy of children. The Site is not directed at children under the age of 13, and Guitar Chords Shop does not collect or maintain personal information online from children we actually know are under the age of 13. Should we discover that we have collected personal information online from a child who is under 13, we will promptly delete that personal information. If you have concerns over the collection of children's personal information online, please contact us at the address below.
How to Contact
If you have any questions or concerns about this Privacy Policy and/or if you want to exercise any of the rights that you are given under this Privacy Policy, please contact us by mail at:
info@guitarsofchina.com.
If you communicate with us, we may retain this correspondence to improve our products, services, and the Site, and for other disclosed purposes. We may use information you provide to us in order to send you updates, such as notifications of changes to the terms of our services or important information about our services and products.

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